Why shop with us?Updated 2 years ago

When you shop the Drop from Who What Wear, you shop in a whole new way:

Good for the planet
There’s far less waste because we produce clothes by demand, plus we’re doing lots more to be sustainable.

Good for people
With every order you’ll support the learning of a child in India through our partnership with Pratham UK. Plus we contribute to higher wages for workers.

Good for you
Through our use of data and amazing input from people just like you, we’re creating collections we know you’ll love at a great price point.

Our collections are available to buy for a short period of time, and we launch new ones every few months. If you don't see a Shop Now button at the top of the page it means we're not currently selling, but don't worry – to get exclusive early access to our next collection, you can sign up to our newsletter.